Table of Content

Chapter 1 – Introduction to use of video online ……………………………………………………………………………….. 3 Chapter 2 – Scope of using videos …………………………………………………………………………………………………. 6 Chapter 3 – Marketing through Videos & its Types…………………………………………………………………………..8 Chapter 4 – Basic categories of online videos…………………………………………………………………………………11 Chapter 5 – Viral video ………………………………………………………………………………………………………………. 13 Chapter 6 – Promotional video …………………………………………………………………………………………………….. 16 Chapter 7 – Educational video……………………………………………………………………………………………………… 18 Chapter 8 – Online videos and business objectives………………………………………………………………………….21 Chapter 9 – Selecting a video style………………………………………………………………………………………………. 24 Chapter 10 – Why a video is essential for your website…………………………………………………………………… 27 Chapter 11 – How to develop and edit a video……………………………………………………………………………….. 29 Chapter 12 – How to upload a video to your website………………………………………………………………………. 32 Chapter 13 – Additional software features while uploading your video …………………………………………….. 35 Chapter 14 – Tips to develop effective online videos ……………………………………………………………………… 37 Chapter 15 – How to optimize video SEO …………………………………………………………………………………….. 40 Chapter 16 – Why videos are essential for small businesses…………………………………………………………….. 42 Chapter 17 – Pros and cons of using videos …………………………………………………………………………………… 44 Chapter 18 – Using Videos on Websites in a Glance ………………………………………………………………………. 47