An update to the iOS version of the Netflix app now makes it easier for iPhone and iPad users to become participants in the latest American sporting activity: binge watching television series. With the update, iOS users can now subscribe to Netflix from inside the app. Thankfully, Netflix decided that it would rather take a cut in its profit margin to pay Apple the 30% it charges for subscriptions purchased in-app. Spotify, for example, hikes the rate it charges those who sign up for its premium service in-app. It either does that, or like Netflix, accepts a lower profit margin.

Netflix is promoting the new update with an ad starring two of the inmates from Orange is the New Black, and Siri. The tag line at the end of the video (which we embedded at the bottom of this story) says “Netflix. Subscribe Now on your iPhone or iPad.”

If you need to catch up on last year’s episodes of your favorite shows before the new season starts, Netflix just might be the app that can do it for you. And don’t forget that next year, Netflix will be the only place to catch Full House sequel Fuller House!

Update to the iOS version of the Netflix app allows you to subscribe to the service while inside the app

source: Netflix via RedmondPie