Small marketing company asks Apple to skip the iPhone 6s name and go to iPhone 7

The big sign on Times Square contains a plea to Apple, asking them to call the next iteration of its smartphone the Apple iPhone 7. The same message was spotted on a truck parked in front of the glass Apple Store in the Big Apple (of course). So who is so upset with the Apple iPhone 6s name, and more importantly, why?

Before we answer that question, we should point put that ever since the Apple iPhone 3GS was unveiled in 2009, every other year Apple keeps the design of the next iPhone the same, tosses in a few updates, and add an “s” to the end of the device’s name. We saw that with the Apple iPhone 4s (which did introduce Siri) and the Apple iPhone 5s. This year, we might see more additions added than usual for the “s” version of the phone. For example, Force Touch is expected to be the big new feature this year, and the back and front-facing cameras are rumored to be getting a bump to 12MP and 5MP respectively. The slightly thicker body might house a larger capacity battery, and the amount of RAM will supposedly be doubled to 2GB.

For the most part though, the design should remain the same and based on tradition, the new models should be called the Apple iPhone 6s and Apple iPhone 6s Plus. And that is where the billboard in Times Square and the truck parked in front of the Apple Store come in.

A small marketing company called 6S Marketing is using the request to Apple as a way to catch the attention of the public. 6S Marketing President Chris Breikss revealed that he named his company 6S because it sounds like the word “success.” He first got the idea when he spotted a Mercedes with a license plate reading SSS SSS. In his mind, Breikss translated the plate to read ‘six-esses,’ or ‘successes.’

Actually, Breikss’ great publicity stunt will only help his company if Apple keeps the iPhone 6s name, which of course they are going to do. No doubt 6S Marketing will pick up a few new clients after showing New Yorkers how well the company can piggyback on Apple to gain some national notoriety.