Oppo says its Screen Flash was available before Apple's Retina Flash

As you know, on Wednesday Apple introduced Retina Flash. Designed for the 5MP front-facing cameras on the latest iPhone models, the new feature turns the phone’s display into a True Tone flash for selfies. According to Apple, the flash will auto-adjust the white balance to enhance natural skin tones. Retina Flash will provide a light that measures three times brighter than the display’s maximum brightness level.

As it turns out, Oppo wants to get its due. The manufacturer’s Indian Facebook site says that its similar Screen Flash gives selfie snappers a light from the screen to brighten “even the darkest areas.” According to the manufacturer, this feature has been available on the Oppo R7, Oppo R7 Plus, Oppo R7 Lite and the Oppo Mirror 5 before it was unveiled for the Apple iPhone 6s and Apple iPhone 6s Plus on Wednesday.

Oppo does take a dig at Apple. The message on the Oppo India Facebook page makes it clear that its Screen Flash is now being “flaunted by others as Retina Flash.” And so no one misses the point, the post shows an image of both Screen Flash and Retina Flash side-by-side.

As usual, the days following the introduction of the new iPhone models are usually the time when other manufacturers try their best to take on Cupertino. It is a losing battle though. Ask any number of consumers which phone came out first with a flash for selfies embedded in the handset’s display, and 99 out of 100 will say the Apple iPhone 6s (or Apple iPhone 6s Plus).