Last month, Apple produced three ads to showcase new musical talent. Today, four new ads in the same vein have been released by the tech titan. Apple’s YouTube tagline for the spots says it all, “Introducing artists you didn’t know you couldn’t live without. Discover and connect with new music and the people who make it – artists like Flo Morrissey.”

You might not know any of these four artists now, and they might never become household names. But that doesn’t mean that their music isn’t worth listening to. Check out Flo Morrissey, Leon Bridges, Flying Lotus and Shamir by clicking on the video slideshow, below.

Four new musicians to learn about courtesy of Apple Music

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source: Apple (1), (2), (3), (4) via AppleInsider