Chen said that BlackBerry’s goal is to sell five million smartphones per year, a threshold that would allow its handset division to reach profitability. Obviously, the upcoming BlackBerry Priv, the company’s first Android smartphone, is the device that’s expected to carry most of the weight.
Based on BlackBerry’s most recent earnings report, which confirmed that the company only managed to sell 800,000 phones in the second quarter of the financial year, it looks like BlackBerry has high hopes from the Priv.
If the company doesn’t meet this goal, Chen said that it wouldn’t be unthinkable for BlackBerry to exit the smartphone market. In other words, if the BlackBerry Priv turns out to be unsuccessful, then it could well be the last BlackBerry smartphone ever. If that turns out to be the case, then BlackBerry could move on to focus on its business as a provider of security technology for other platforms, such as Apple’s iOS or Google’s Android.
Speaking of the BlackBerry Priv, the handset will run Android, but the iconic smartphone maker will also bake in some of its security technology. Interestingly, John Chen also mentioned that his company’s mobile security technology matches Samsung’s Knox in terms of features. However, the BlackBerry CEO believes that the Priv will outpace other devices when it comes to battery life, antennas, and text input (thanks to the phone’s slide-out physical keyboard).
The BlackBerry Priv
The BlackBerry Priv
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